Bernard's firm has set corporate direction to become one of the leaders in each of its significant market segments. It was Bernard's job to examine the firm's pricing strategy to determine how to maximize market share, even at the expense of profits in the short run. What kind of company objective would guide Bernard's effort?

Question

Business

Carolyn May

25 August, 06:25

Bernard's firm has set corporate direction to become one of the leaders in each of its significant market segments. It was Bernard's job to examine the firm's pricing strategy to determine how to maximize market share, even at the expense of profits in the short run. What kind of company objective would guide Bernard's effort?

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Answers (1)

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John Farley · Answer 1

Sales-Oriented Pricing objective

Explanation:

Sales-oriented pricing objective focuses on increasing sales and gaining a greater market share.

This strategy prioritizes increasing sales over increasing profits, and it can be achieved by cutting costs and reducing prices to attract more customers.