Carlos owns a chain of retail electronic stores. He is evaluating how he allocates his firm's IMC budget. He receives offers from a variety of advertising media, spends money on his firm's public relations efforts, and is considering electronic media alternatives. Carl must recognize that each IMC alternative

A. will stand on its own.

B. is part of the whole.

C. is part of noncommercial free speech.

D. is less important than stealth marketing.

E. is dictated by the nature of the supply chain.

Question

Business

Brindle

11 May, 15:32

Carlos owns a chain of retail electronic stores. He is evaluating how he allocates his firm's IMC budget. He receives offers from a variety of advertising media, spends money on his firm's public relations efforts, and is considering electronic media alternatives. Carl must recognize that each IMC alternative

A. will stand on its own.

B. is part of the whole.

C. is part of noncommercial free speech.

D. is less important than stealth marketing.

E. is dictated by the nature of the supply chain.

+2

Answers (1)

Know the Answer?

Daniella Lutz · Answer 1

Option B is correct

Explanation:

It is a part because it's effect is about improving awareness and changing attitude of the public towards the product or service but not really creating sales so it is viewed as a brand builder and this makes it a part of the whole imc project.