According to Vern McGinnis, a mission statement should do what? A. Define what the organization is and what the organization has been B. Be limited enough to exclude some ventures and broad enough to allow for creative growth C. Serve as a framework for evaluating past, current, and future promotions D. Provide the basis for contingency plans E. Distinguish an organization from not-for-profit organizations

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Business

Linda Escobar

8 April, 11:29

According to Vern McGinnis, a mission statement should do what? A. Define what the organization is and what the organization has been B. Be limited enough to exclude some ventures and broad enough to allow for creative growth C. Serve as a framework for evaluating past, current, and future promotions D. Provide the basis for contingency plans E. Distinguish an organization from not-for-profit organizations

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Anika Maldonado · Answer 1

(B) be limited enough to exclude some ventures and broad enough to allow for creative growth,

Explanation:

Some of the other factors that should be accounted when defininf a mission according to Bern McGinnis:

It should answer what the firm is. The guiding principles of what it wants. It should be time related or bounded within a givne framework. Make a clear differenciation between the company's and their commercial adversaries. The stockholder must understand it in order to get where the company is going and generate excitinng feling to them. It should encourage them.