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28 February, 16:46

Marketing strategy addresses a specific target market with a cohesive marketing mix of:

A. Product, price, place, promotion

B. Product, price, promotion, profit

C. Positioning, performance, potential, profitability

D. Price, place, people, promotion

E. Place, potential, product, performance

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Answers (1)
  1. 28 February, 20:05
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    A) Product, price, place, promotion

    Explanation:

    The 4 Ps of marketing are:

    product: what good or service is our company selling and what need will it satisfy. price: the actual amount that the company expects that final customers will pay for the product, if the price is too high, the sales volume can be small, but if the price is too low, the profits can b too low also place: how and where will the product be provided to the customer, e. g. physical stores, online promotion: include marketing strategies and techniques carried out to communicate the existence and the qualities of our product to potential customers, they include advertisement, sales promotions, public relations
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