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9 January, 07:43

Interview Example:

• Client is a leading food company that wants to develop a fresh prepared meal business

• Trend among consumers is toward fresher food with no artificial preservatives or coloring

• Consumers are currently purchasing $5 0 billion of frozen meals-trendis toward more upscale products

• A fresh meal plate combining a protein, vegetable and starch is delicately arranged in a sealed plastic dome package

• Nitrogen gas flushing is used to extend shelf life

• Product is currently in limited consumer test at $5 50 to $850 per meal

• Shelf life of product is 14 days - product will spoil in 21 dayspotentially causing food poisoning

• Client wants to know if they can make money in this business

• Client wants to know if the market is big-

how will they keep competition out?

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Answers (1)
  1. 9 January, 09:53
    0
    Answer and Explanation:

    There are several ways through which client can answer all of the following concerns through:

    Market Structure of the industry

    Cost benefit analysis

    Consumer's purchasing power (the price at which consumers are willing to buy)

    Break even analysis

    Market share of the industry

    Marginal cost

    Fixed Cost

    How competitive is the market
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