A brand community refers to the:
A. relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, behaviors, and brands.
B. those brands with whom a person does not wish to be identified.
C. those buyers who, through the size of their purchases, affect where marketing dollars will be spent on a particular brand. people to whom an individual looks as a basis for purchasing particular brands.
D. a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.
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