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22 December, 21:45

A disadvantage of using the Web to communicate with potential customers is that it does not offer the cost savings of mass media.

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  1. 22 December, 23:38
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    False

    Explanation:

    Remember, the word mass media encompasses the use of the internet or web to communicate information.

    The cost savings of the web sprangs from digital media which is a form of mass media.

    Therefore, a company using the Web to communicate with potential customers is achieving cost savings through a form of mass media called the digital media.
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