Which market segmentation dimension describes consumers by the groups with which they associate?

a. behavioral

b. geographic

c. demographics

d. psychographics

d. psychographics

Explanation:

Psychographic segmentation involves the classification of customers based on their personality traits, lifestyles, interests, values, and attitudes. Consumers with similar traits tend to have comparable purchasing behavior. Marketers identify the needs of customers with shared traits and target them with products and services that they are likely to buy.

People with similar interests are likely to belong to associations or clubs. For example sportsmen and women are likely to join a sports club. Marketers will carry out promotions in the clubs and associations to targets specific groups of customers.