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7 January, 19:46

Kristi goes shopping with a friend and notices her friend's new duct tape wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Kristi when she had this realization?

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  1. 7 January, 22:00
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    Problem recognition

    Explanation:

    The problem recognition stage arises when the purchaser or consumer recognizes the need or problem which can be satisfied by a good or service in the market. This is the first stage of the consumer purchase decision process. Kristi recognized the need for a new wallet after seeing her friend's wallet.
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Home » Business » Kristi goes shopping with a friend and notices her friend's new duct tape wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Kristi when she had this realization?
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