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2 October, 19:37

Which of the following is the subjective performance measure at parent firm level? a. Profitability b. Market share c. Stlck market reaction d. Assessment of goal attainment e. Stability and longevity of the alliance

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  1. 2 October, 22:15
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    d. Assessment of goal attainment

    Explanation:

    In cases where an alliance occurs between a parent firm and a subsidiary, the parent firm subjectively measures performance by assessing the extent to which the alliance has contributed to achieving the organization's goals.
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