A local business using testimonials in advertising can be very effective if it reaches the interest of specific demographics. This scenario describes which of the following opposed to broad?

A. Intellectual

B. Unique

C. Bogus

D. Overreaching

B. Unique

Explanation:

Unique demographics advertising is the scenario in which a company designs an add to reach a specific niche of the market. In this case the company is using previous client's experiences to give their testimonials of the product.

This technique is used almost by all big companies as a part of their selling speech. The aim is to give trust in the product or service for future clients. usually a short video is displayed with the testimonials captioning the name and job position within the company that previously bought the good or service, this caption is a way to prevent deceive information or bogus testimonials.