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11 August, 21:37

Sequential product development has the advantage of not only being a team-oriented approach, but also of being faster in bringing products to market. True False

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  1. 12 August, 01:19
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    False

    Explanation:

    During a sequential product development, each department works to complete its stage before the process continues to the next department.

    A team-based new product development approach is used to develop products faster and to be able to sell them faster. This approach does not require that each department finishes its stage before passing to the next one. Instead, several departments work together simultaneously.
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