Ace Appliance is introducing a new line of kitchen appliances designed for smaller spaces. During the planning meeting, the marketing manager discussed how they would promote the new line to consumers through television and print advertisements while the production manager talked about the new equipment being installed to manufacture the products. Which level of strategic management is taking place during the meeting?

Question

Business

Kelly Duke

26 February, 07:47

Ace Appliance is introducing a new line of kitchen appliances designed for smaller spaces. During the planning meeting, the marketing manager discussed how they would promote the new line to consumers through television and print advertisements while the production manager talked about the new equipment being installed to manufacture the products. Which level of strategic management is taking place during the meeting?

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Dania · Answer 1

Functional level

Explanation:

The functional level formulates strategies related to the specific areas of the company and are decided by the heads of the units with their teams. In this case, in the meeting the marketing manager and the production manager are talking about the strategy of their units for the new line that is going to be introduced.