If marketing communications are effective, they will:

A) result in purchases by some consumers receiving the communications.

B) offset any negative publicity the firm may have received.

C) minimize the number of communication channels used by the firm.

D) generate interest in the product in over half the consumers reached.

E) include all steps of the AIDA model with equal weighting to each step.

Question

Business

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13 February, 10:20

If marketing communications are effective, they will:

A) result in purchases by some consumers receiving the communications.

B) offset any negative publicity the firm may have received.

C) minimize the number of communication channels used by the firm.

D) generate interest in the product in over half the consumers reached.

E) include all steps of the AIDA model with equal weighting to each step.

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Answers (1)

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Axel Madden · Answer 1

A) result in purchases by some consumers receiving the communications

Explanation:

Marketing and advertising technique to promote goods and services is essential, communication plays a vital role in that. Every firm and organisation has a department which specifically works to identify new ways to communicate with potential customers. Marketing communication is the promotion and advertisement of a brand, and is considered effective if new customers start to buy commodities after receiving the communication.