Which part of the marketing concept is concerned with using information about present and potential customers to provide a product that will satisfy them at a price that is acceptable to them, that will yield a profit, that will promote the product, and ensure that the product is distributed so that it is available to customers where and when it is needed?

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Business

Giselle Hayes

20 February, 16:54

Which part of the marketing concept is concerned with using information about present and potential customers to provide a product that will satisfy them at a price that is acceptable to them, that will yield a profit, that will promote the product, and ensure that the product is distributed so that it is available to customers where and when it is needed?

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Blaine Craig · Answer 1

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Product management involves designing and producing products or services that should satisfy customers's needs. Pricing establishes the value of the products and services the company sells (ant the profit margins). Promotion involves all the activities the company should develop to promote or advertise a product or service. Place involves the activities the company should carry out to deliver its products and make them available to consumers.