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11 January, 11:16

In today's world, what three elements do marketers want to build and maintain through their promotional and advertising efforts?

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  1. 11 January, 13:42
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    Brand Awareness

    Brand Value

    Revenue

    Explanation:

    Brand Awareness to use as multiplier

    Brand Value as long-term asset (also important for corporate valuation)

    Revenue as direct output of the efforts
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