When General Motors first began selling its Chevy Novas in Mexico, it could not understand the low sales volume at first. Then, GM discovered that the word, "no va" in Spanish means "something that does not go." Would you buy a car that does not go? This is a prime example of which way to avoid misunderstandings? A. Biases in paying attention B. Cultural similarities C. Choosing the simple, basic word (s) D. Separating facts from inferences
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Home » Business » When General Motors first began selling its Chevy Novas in Mexico, it could not understand the low sales volume at first. Then, GM discovered that the word, "no va" in Spanish means "something that does not go.