The beef industry denies that "mad cow" disease is an issue in the U. S., resists increased inspections of cattle arriving slaughterhouses, and calls on cattlemen nationwide to persuade their representatives and senators in Congress to stop legislation to require "tracking" of cattle to their sources. What best describes the industry's approach?

Answer: Reactive Public Relation

Explanation:

Here, in this particular case we can state that the reactive public relation tends to best describe this approach taken by the industry. Traditionally, the reactive public relation is known to be referred when there is a requirement for crisis management. For several organizations, the known resort still tends to be reactive public relation.