Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called a. multiple channeling. b. strategic channel alliance. c. intensive distribution. d. market splitting. a. multi channel distribution.

Question

Business

Kristin Bryant

23 April, 02:41

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called a. multiple channeling. b. strategic channel alliance. c. intensive distribution. d. market splitting. a. multi channel distribution.

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Answers (1)

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Hanna Morris · Answer 1

Option "A" is the correct answer for the following.

Explanation:

Multichannel marketing highlights the importance by which businesses deal with customers through multiple channels, both directly and indirectly, to sell products and services to them. Multichannel marketing carries the risk of engaging opportunities, leads, and clients across a mix of explicit and implicit channels of communication. In this way, the consumer controls the procurement process more than just the marketing company.

Therefore option "A" is the correct answer.