Behavioral economist Richard Thaler has studied several examples of how businesses make use of inconsistencies in consumer decision-making. Which of the following is an example of this? An example of businesses taking advantage of inconsistencies in consumer decision-making is

The correct answer is: An example of businesses taking advantage of inconsistencies in consumer decision-making is credit card companies not allowing stores to charge a fee to consumers if they pay with a credit card but allowing stores to provide a discount to consumers if they pay in cash

Explanation:

The purchase decision process is the decision-making process used by consumers regarding market transactions before, during and after the purchase of a good or service. It can be seen as a particular form of a cost-benefit analysis in the presence of multiple alternatives.