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24 September, 23:35

A generational cohort is a group of people who purchase only one brand of a product throughout their lifetime. who grew up and went to school together. with the same beliefs and values. who are of the same generation. who are not open to new things.

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  1. 25 September, 02:33
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    Of the same generation = Generation Y1 and Y2

    Generation Y is divided into Y1 (maturing millennials, age 22 to 29 years old) and Y2 (milestone millennials, 30 to 37)

    Not open to new things = Baby boomers

    Explanation:

    Each generation label serves as a short-hand to reference nearly 20 years of attitude, motivations, and historic events. The generation cohort names are important in marketing, the goal is to reach people with marketing messages that are relevant to their phase of life.
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