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7 July, 14:09

As a New York businessperson who does a lot of flying, you are keenly aware of even small changes in airfare from New York to Chicago. You have flown this route long enough to know that each airline is essentially a perfect substitute for the others. You notice that every time the largest airline changes the price, smaller airlines follow, but the smaller airlines are always priced slightly below the fare of the largest airline. This industry could best be described as one with:

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  1. 7 July, 17:22
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    Price leadership.

    Explanation:

    Based on the information provided within the question it can be said that this industry could best be described as one with Price leadership. This refers to an industry in which the dominant company sets the prices in that market and the other companies in that market follow the price that has already been set. Which is exactly the case in this scenario as the other smaller companies adjust their prices according to the price set by the largest airline.
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