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17 October, 22:21

While traveling across country over the summer, Gwen and Audrey stayed in well-known, franchised accommodations rather than opting for independent, unknown motels. This example demonstrates which advantage to franchisees?

a. Efficiency

b. Financial assistance

c. Professional guidance

d. Proven product

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Answers (1)
  1. 18 October, 01:45
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    The correct answer is letter "D": Proven product.

    Explanation:

    A franchise is a company in which one party - the franchisee - acquires access to a franchisor's proprietary information, processes, and trademarks. The franchisee purchases the right to sell a product or service under an established brand name that offers a proven product, the customer already knows the brand so there is no need to expend additional resources on promoting it.
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