Further research by the car wax manufacturer indicated that the proposed product would yield a 10 percent return on the firm's investment. The car wax manufacturer required a minimum of a 15 percent return to further consider the product. The proposed new product was analyzed on the basis of which new-product planning technique?
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Home » Business » Further research by the car wax manufacturer indicated that the proposed product would yield a 10 percent return on the firm's investment. The car wax manufacturer required a minimum of a 15 percent return to further consider the product.