People around the world prefer Swiss watches over watches manufactured in other countries. In the context of product issues, which of the following best describes the customer's perception? A) brand strategyB) country-of-origin effectC) qualityD) fitting the product to the cultureE) manufacturing

B) country-of-origin effect

Explanation:

The country of origin effect or COO best describes the customer's perception about the world preference of Swiss watches over watches manufactured in other countries. COO measures the impact of the country in which the product is made on the consumers. The COO influences consumers making buying decisions made on the country of origin of the product.

In this case, the Swiss are perceived for its precision culture ... which is an attribute highly demanded in watches. Then, watches from Switzerland are usually purchased depending upon our perceptions of the value associated with this country.