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6 June, 23:30

Sandisk's MP3 player product line (called the Sansa) has a low relative market share. The MP3 player market is expected to decline over the next few years. In BCG portfolio analysis, the Sansa would be considered a dog. True OR False

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  1. 7 June, 02:03
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    The answer is True

    Explanation:

    The Sansa product line has a relatively low market share and shows relatively low market growth rate which meet the definition of a dog in the BCG portfolio analysis.

    Dogs are slow growing markets and have relatively low market share.
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Home » Business » Sandisk's MP3 player product line (called the Sansa) has a low relative market share. The MP3 player market is expected to decline over the next few years. In BCG portfolio analysis, the Sansa would be considered a dog. True OR False
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