Lindsay believed that customers would come to view her new resort hotel with high personal involvement because it was a quality property with an excellent view. Instead, she found that many of her customers came to the hotel only when she offered special price discounts. What aspect of consumer involvement has Lindsay ignored?

Question

Business

Mckenzie Combs

4 June, 02:51

Lindsay believed that customers would come to view her new resort hotel with high personal involvement because it was a quality property with an excellent view. Instead, she found that many of her customers came to the hotel only when she offered special price discounts. What aspect of consumer involvement has Lindsay ignored?

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Answers (1)

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Keaton Klein · Answer 1

Answer:Lindsay is forgetting the fact that consumers decision to buy a product or use a particular service is influenced by many factors which includes personal factors, situational factors and object factors so the customer involvement will be defined by these factors.

Explanation:

Personal factors:

These are the factors that are influenced by an individual attitude, beliefs, interest and their own affordability which means their own state of income will define if they will afford to buy the product or service.

Situational factors are factors that surrounds the person which includes the environment, work, school and people around that person. Some people take their family opinion very seriously when they do things so they will consider that before making a decision to use a particular service or to buy a product.

The brand also plays a role in whether a person get involved with a particular service, people may tend to trust more those brand that they are familiar with.