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23 February, 13:00

On average, a book sells for $40.00. Variable selling expenses are $3.00 per book; the remaining selling expenses are fixed. The variable administrative expenses are 5% of sales; the remainder of the administrative expenses are fixed. The contribution margin for the University Store for the first quarter is:

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  1. 23 February, 16:21
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    Contribution Margin is $32.00.

    Explanation:

    Average book Price = $40.00

    Less: Variable cost:

    Selling expenses $3.00

    Administrative expenses $5.00 (40 x 5%)

    Total Variable $8.00

    Contribution Margin $32.00

    Contribution Margin % = $32 / 40 = 0.80 = 80%
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