A company that produces running shoes specifically for customers with low arches, utilizes a market-orientation approach and likely:

a. uses personal selling as a primary means of generating sales.

b. defines its business in terms of the goods and services it offers.

c. employs customer relationship management strategies.

d. focuses on selling what the company makes rather than making what the market wants.

Question

Business

Ali

3 May, 19:15

A company that produces running shoes specifically for customers with low arches, utilizes a market-orientation approach and likely:

a. uses personal selling as a primary means of generating sales.

b. defines its business in terms of the goods and services it offers.

c. employs customer relationship management strategies.

d. focuses on selling what the company makes rather than making what the market wants.

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Answers (1)

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Twinkie · Answer 1

Answer: The correct answer is "c. employs customer relationship management strategies.".

Explanation: Customer relationship management strategies involve a management model of the entire organization, based on customer satisfaction (or market orientation according to other authors). It is an approach to manage the interaction of a company with its current and potential customers.