The concept of target market as it pertains to marketing is defined as: Group of answer choices Dividing a market into groups based on consumer knowledge, attitude, use, or response to a product. A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each. Tailoring brands and promotions to the needs and wants of local customer groups' cities, neighborhoods, and even specific stores. A set of buyers sharing common needs or characteristics that the company decides to serve.]

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Business

Gilbert Ryan

21 June, 20:11

The concept of target market as it pertains to marketing is defined as: Group of answer choices Dividing a market into groups based on consumer knowledge, attitude, use, or response to a product. A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each. Tailoring brands and promotions to the needs and wants of local customer groups' cities, neighborhoods, and even specific stores. A set of buyers sharing common needs or characteristics that the company decides to serve.]

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Valencia · Answer 1

The correct option is option D, that is A set of buyers sharing the common needs or characteristics that the company decides to serve.

Explanation:

The concept of target market is termed as the group of potential customers to whom a company wants to sell its products and services. This group also includes specific customers to whom a company directs its marketing efforts.

Thus

Option A is not correct as it is not the market target, it is the process of market segmentations.

Option B is not correct as it is a the market coverage strategy which targets several segments of the market.

Option C is not correct as it is a method of effective marketing.

So only option D is correct.