Which of the following is exemplified by customers finding a different way to get the product or service?

(A) Customer disloyalty (B) Threat of substitute product or service (C) rivalry among competitors (D) barriers to entry

(A) Customer disloyalty

Explanation:

Customer disloyalty

It is very difficult and require a lot of time to build any customer's loyalty.

The company may feel happy for any positive comment from a customer.

But the disloyalty is not acceptable for any company.

Even the customer disloyalty is not necessarily connected with the rise in the prices, or poor service, or distrust.

Hence, from the question, The correct option is Customer disloyalty.