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4 March, 12:59

A fast-food restaurant serves the student community within a university campus. The restaurant newly introduces pocket-friendly combo meals in its menu. The meals become so popular that the rest of the items on the menu are rarely ordered. Which of the following is being exemplified in this scenario.

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  1. 4 March, 13:20
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    These are the options for the question:

    A. Segmentation

    B. Cannibalization

    C. Market penetration

    D. Product bundling

    And this is the correct answer:

    B) Cannibalization

    Explanation:

    Cannibalization occurs when a newly introduced product reduces the market share of previous products.

    In this case, the pocket-friendly combo meals have effectively made the rest of the menu unattractive to customers, it has cannibalized the other meals.

    This effect is refer to as cannibalization, because as the original meaning refers to a hostile act withing the same species, in marketing, this effect occurs among products within the same company.
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