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28 September, 08:07

Early in Ford Motor Company's history, it offered just one car (Model T) to customers. The cars were made exactly the same way for everyone at a low price. This is an example of a company following which orientation concept?

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  1. 28 September, 10:22
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    Production concept

    Explanation:

    Under the production concept of marking, it is stated that the consumer desires the products which are most common and are highly available in market which tends to reduce its price.

    Therefore, under this the products are priced relatively less, and there is low cost and with huge capacity there is mass distribution.

    In the given instance also, the company manufactures a single model of car, same for everyone at low prices.

    Therefore, the final answer is:

    Production concept
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