Integrated marketing communications is a strategic approach designed to achieve the objectives of a marketing campaign using the elements of the promotional mix to convey a unified message to the firm's various audiences. 1. True2. False

The given statement is true.

Explanation:

In marketing this is a holistic approach for communicating product promotion to the customer Available in both offline and online Used for creating seamless customer experience Applicable for One-to-one-marketing, direct marketing and mass marketing It consists of advertising, public relation sales promotion, etc This is done to attract customer and bring more business This has an ability to reach many customers through variety of channel It can attract all types of customers