As an owner of a Wendy's fast-food restaurant located near a large urban university, you need to analyze your customers and determine which segmentation base and its associated variable (s) you will use to segment your target market. Which segmentation base and associated variable (s) should you use?

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8 August, 20:49

As an owner of a Wendy's fast-food restaurant located near a large urban university, you need to analyze your customers and determine which segmentation base and its associated variable (s) you will use to segment your target market. Which segmentation base and associated variable (s) should you use?

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Answers (1)

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Denise Mercer · Answer 1

Behavioral Segmentation

Explanation:

The method of dividing the total market into fewer homogeneous groups based on consumer purchasing behavior is known as behavioral segmentation.

Businesses or corporations perform behavioral segmentation on the basis of buying habits from consumers such as frequency of use, brand loyalty, required benefits etc.