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1 November, 19:26

Xavier is analyzing potential market segments. He should carefully seek potential customers who have both an interest in his products and

A. a thorough knowledge of his brand messages.

B. the ability to buy them.

C. knowledge of competing products.

D. the ability to negotiate discounts.

E. are removed from traditional marketing alternatives.

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  1. 1 November, 20:25
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    B) the ability to buy them.

    Explanation:

    When you analyze your potential markets, you must look for customers that are willing and able to purchase your products or services. By willing it means that they have an unsatisfied need that your product or service satisfies. By able it means that they have enough money to purchase your product or service.
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