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2 September, 16:04

Sally is in the new marketing department of a midsized lawn and garden company. She is working on the first marketing plan the firm has ever used. She has defined the mission and objectives, and she just finished a situation analysis for the firm. The next step is to

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  1. 2 September, 19:27
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    Identify and evaluate opportunities by conducting segmentation, targeting, and positioning analysis.

    Explanation:

    A marketing plan is the basis of a companie's strategy by outlining the overall marketing efforts. It shows how a business will implement it's marketing strategy by using a combination of resources in order to meet set goals and objectives.

    The following steps are involved:

    - Mission statement

    - List target market

    - Provide service description

    - Define marketing strategy

    - Identify the competition

    - Set quantifiable marketing goals
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