Suppose that Tony Hsieh noticed that Zappos's customers were no longer willing to pay full retail prices on shoes.
Which of the following actions could he take to change the company's culture so that it was more efficient? Check all that apply.
a. Increase the price of shoes to try to find a different customer base.
b. Share the customer research with employees, showing them why change is needed.
c. Tell employees that they have the power to change any work process, so long as their changes make the overall organization more efficient.
d. Tell stories about the importance of efficiency and the things he has done to become more efficient at work himself.
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