The text suggests marketing efforts should be guided by five sustainable marketing principles. In the video, Bert Jacobs, co-founder of Life is Good, discusses the company's commitment to improving children's lives; he says, "We look at clothing and t-shirts and anything that we make as a tool and a vehicle to accomplish something deeper and more meaningful in our lives." Which sustainable marketing principle is best represented by that statement?

Question

Business

Jazlyn Johns

14 January, 02:38

The text suggests marketing efforts should be guided by five sustainable marketing principles. In the video, Bert Jacobs, co-founder of Life is Good, discusses the company's commitment to improving children's lives; he says, "We look at clothing and t-shirts and anything that we make as a tool and a vehicle to accomplish something deeper and more meaningful in our lives." Which sustainable marketing principle is best represented by that statement?

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Answers (1)

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India Townsend · Answer 1

Sense-of-mission marketing

Explanation:

Sense-of-Mission Marketing is fundamentally a marketing principle that requires an institution to define its mission in such a way that it has a wider social context instead of simply being brand-oriented or product-related.

This idea has resulted in a new generation of progressive businessmen who are heavily trained business executives with a sense of personal responsibility and enthusiasm for a greater purpose.