In a short essay, list and discuss four environmental factors (culture, social class, family, and situational factor) that influence the consumer purchase-decision process. Include specific examples of each factor to support your answer. It cannot be an example from the textbook!

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Business

Quinten Serrano

22 May, 20:34

In a short essay, list and discuss four environmental factors (culture, social class, family, and situational factor) that influence the consumer purchase-decision process. Include specific examples of each factor to support your answer. It cannot be an example from the textbook!

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Ingram · Answer 1

The correct answer to this open question is the following.

The consumer purchase-decision process can be affected by several environmental factors such as the following.

If the consumer is a Latino individual, she will look for products and services that are related to its nationality, culture, tradition, and taste. for instance, the social class. She will be restricted by the kind of income she earns. This factor limits the products and services she can get. Another factor is culture. She is used to the kind of products that are similar to the ones in their native country and respect the ideology or values of that former country. Family plays an important role in the way this consumer makes its purchases. The influence of family values will determine the kind of goods she gets that can be similar to the ones she used to receive in the family environment. Finally, the situation she lives in right now, which means that the economic or social situation will determine their needs and wants in this precise moment.