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31 August, 09:46

Brand loyalty, usage rate, and perceived risk are studied with which possible base of market segmentation?

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  1. 31 August, 10:41
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    Explained below:

    Explanation:

    Brand loyalty, usage rate, and perceived risk are studied under the behavioral base of segmentation which means that consumers show distinct levels of loyalty to the brands so consumed market could also be segmented on the basis of loyalty status of a particular brand. Consumers of the market must be divided on the basis of usage rate also so that we are able to identify the rough demand of the particular product to minimize the risk regarding product selling.
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