While designing goods and services, which of the following steps follows the customer benefit package (CBP) design and configuration stage?

a. Marketplace evaluation

b. Detailed goods, services, and process design

c. Strategic mission, analysis, and competitive priorities

d. Market introduction

b. Detailed goods, services, and process design

Explanation:

The designing of goods and services involves various steps:

The steps are as follows:

Step 1 and 2 is option c.

In this strategic mission is defined as defining the aim and strategy to achieve the target of producing goods with such specification.

Step 3 is customer benefit package

In this the company identifies the benefits a customer will have from such package and how desiring those customers would be for such package.

Step 4 is option b.

In this the detailed version of the goods individually and that of the package is created in order to provide the best to customers.

Step 5 is option d.

In this the study of market is done, and that how market will respond to the products introduced.

Step 6 is option a.

In this the proper evaluation of what was estimated and what the actual results of this product in market is done.