When a consumer learns about a new product for the first time and makes a decision to try it, the consumer is engaged in the evaluation of alternatives process. Group of answer choices True False

Question

Business

John Harmon

14 March, 12:22

When a consumer learns about a new product for the first time and makes a decision to try it, the consumer is engaged in the evaluation of alternatives process. Group of answer choices True False

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Answers (1)

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Bailee Duke · Answer 1

False.

Explanation:

The correct answer is: When a consumer learns about a new product for the first time and makes a decision to try it, the consumer is engaged in the adoption process.

The adoption process can be defined as the stage of consumer behavior, which he decides to adopt / buy a product. This step occurs when the judgment of the characteristics of the product in question produces positive results for the consumer.