Which of the following is especially crucial in the approach stage of the selling process?

(A) overcoming the customer's objections

(B) listening to the customer

(C) presenting the solution that the customer needs

(D) telling the customer about the company's products

(E) ensuring the customer understands the company's history

(E) ensuring the customer understands the company's history.

Explanation:

Approach phase is the third stage of selling process, in this the sales person meets the customer for the first time.

First 2 steps are prospecting and preparation.

Under prospecting the customers are identified who needs the products of the company.

Under preparation the slides are prepared about the company's product, that how it will be presented to the customer.

Under approach stage the salesperson meets the customer, and introduces where he came from, why he came, ad what does the company do.

After that only he further moves to understand and confirm with the estimated needs of customer.

Thus, statement (E) confirms that the customer knows about the company, and why the salesperson is here to meet him.