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28 February, 20:07

Companies that have become successful with a limited standard product offering often fall into the trap of subsequently broadening their product offering without making corresponding changes to their process strategy. True or False?

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  1. 28 February, 20:31
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    True

    Explanation:

    When a company successfully offers a product or few products to customers, it tends to expand the range of products it has to offer.

    For a company to increase its range of products successfully, it has to realize that it must make corresponding changes to its processes to accommodate the addition of new products.

    However oftentimes, companies do not make the necessary changes to their process strategy when expanding their product offerings.
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