What is the ability of an organization to tailor its products or services to the customer's specifications?

Mass Customization

Explanation:

Mass Customization -

It is a manufacturing and marketing strategy,

where huge range of services and products are altered or changed according to the likes and dislikes of the customers, is referred to as mass customization.

It is also known as built - to - order and made - to - order.

These type of method are used in order to increase the sale of the goods and service, by modifying the goods according to the customers satisfaction.

Hence, from the question,

The correct term is mass customization.