According to the Porter (1996) article on Strategy, managers are so caught up in the race to make decisions on strategic fit, many do not understand the need for operational effectiveness.

a. True.

b. False.

(b). False

Explanation:

In his article, Michael Porter discussed the co-existence of both strategy and operational effectiveness.

Operational effectiveness as per Porter refers to performing activities which are similar to rivals in a better way and outperforming the rivals.

Strategic fit refers to that strategy with which an organization aligns its resources and capabilities with that of the opportunities prevalent in the business environment.

As per Porter, managers get caught up in a bid to improve operational effectiveness that they overlook the importance of a strategy.

Thus, the given statement is false.