Which of the following statements about marketing information systems (MIS) is correct? A. Marketing information systems provide information only to a company's internal users. B. An MIS is focused on internal data and ignores the marketing environment. C. An MIS begins and ends with information collectors. D. A good MIS gives managers all the information they ask for. E. A good MIS must balance what users would like to have against what they really need and what is feasible to offer.
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Home » Business » Which of the following statements about marketing information systems (MIS) is correct? A. Marketing information systems provide information only to a company's internal users. B.