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24 April, 08:22

A local college of business offers an outstanding business school education. Cali pays the tuition to attend and earns her MBA with a concentration in marketing management. Upon graduating, she is offered a high paying, fulfilling position. Was this a marketing exchange?

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  1. 24 April, 10:53
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    Yes, there is marketing exchange.

    Explanation:

    Marketing exchange is the exchange which happens or take place when two or more people trade services or goods. In theory of marketing, each exchange is supposed to have a utility.

    So, in this case, there is marketing exchange of paying the tuition fees for or against the knowledge and it directly lead to the new job of Cali.
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