The marketing team at Classic Creatives emphasizes marketing the goods that will earn the company a profit. This focus on profit orientation shows that Classic Creatives has not yet adopted the marketing concept that emphasizes a customer orientation rather than a profit orientation.

a. True

b. False

The correct answer is the option A: True.

Explanation:

To begin with, a common mistake made in the companies that are not well managed, is that those organizations focuses in the profit orientation and also most of the time those companies have marketing myopia, a concept that explains that they focuses on the product and not on the client and their needs. Therefore that it is understandable that Classic Creatives has not yet adopted a customer orientation, that focuses on satisfying the twenty percent of the customers that give the company the eighty percent of the profits, according to the 80/20 rule of the Pareto Principle.